Martino Agostini

Technology, Business, Strategy … so what ?

Martino Agostini

Technology, Business, Strategy … so what ?
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According to the UN: The Old Question Was “What Can AI Do?” The Better Question Is: “What Will We Choose to Do with It?”

According to the UN: The Old Question Was “What Can AI Do?” The Better Question Is: “What Will We Choose to Do with It?”

As artificial intelligence continues to dominate headlines, boardrooms, and policy briefings, the United Nations Development Programme (UNDP) has issued a sober and timely intervention: technology alone will not shape our future — our choices will.

In its latest flagship publication, the Human Development Report 2025, titled A Matter of Choice: People and Possibilities in the Age of AI, the UN reframes the AI conversation from one of capability to one of consequence. Published on May 6, 2025, the report challenges the foundational assumptions underlying AI discourse today: progress is not inevitable, benefits are not equally distributed, and risks are not merely technical — they are political, ethical, and profoundly human.

Going forward, development depends less on what AI can do — not on how human-like it is perceived to be — and more on mobilizing people’s imaginations to reshape economies and societies to make the most of it (United Nations Development Programme [UNDP], 2025, p. 6).

The Great AI Misdirection

The current obsession with generative AI benchmarks, multimodal breakthroughs, and potential AGI milestones has obscured a deeper structural reality: human development is stalling. Particularly in the Global South, the aftermath of the COVID-19 pandemic continues to weigh on economies, erode trust in institutions, and widen social and digital divides.

Against this backdrop, the promise of AI is double-edged. While it has the potential to augment capabilities and accelerate progress, it can just as easily reinforce systemic inequalities — especially when deployed without inclusive design, accountability frameworks, or context-sensitive governance.

The UNDP’s core argument is clear: AI is not a force of nature. It is a reflection of the systems, cultures, and values that produce and deploy it.

From Automation to Agency
Much of the global policy debate remains fixated on AI’s capacity to replace human labor. But the report redirects focus toward augmentation, inclusion, and capability-building — particularly in low- and middle-income contexts. The opportunity is not merely to automate tasks, but to enable people to do more with dignity and control.

This perspective resonates with broader concerns in the private sector. In a June 2025 Financial Times interview, computational linguist Emily Bender warned that today’s AI boom often promotes “plagiarism machines” that replicate rather than resolve social imbalances, distracting from meaningful reform (Bender, 2025).

So-So AI: The Quiet Threat
Perhaps the most critical insight from the report is its identification of a subtle but pervasive risk: “so-so AI.” These are systems that offer modest gains while producing outsized harms — displacing jobs without raising productivity, automating decision-making without transparency, and centralizing power without accountability (UNDP, 2025).

Unlike the dramatic scenarios often cited in AGI debates, so-so AI operates in the background, silently degrading institutional capacity and civic resilience.

Rethinking Who Shapes AI — and How
In a world where AI tools are embedded in education, healthcare, law enforcement, and employment, every individual becomes an AI decision-maker — from a teacher using ChatGPT in the classroom to a startup founder integrating generative AI into customer support.

Yet the societal infrastructure needed to support these decisions — digital literacy, governance frameworks, algorithmic accountability — is sorely lacking in many regions. As Politico (2025) recently reported, even Pope Leo XIV has expressed concern over AI’s influence on youth development, warning that digital tools risk undermining moral reasoning and social cohesion.

These concerns point to a broader imperative: regulating access is no longer enough; we must now govern use.

The New Development Divide: Use, Not Just Access
The global digital divide is evolving. While infrastructure gaps remain significant, the deeper challenge lies in how nations and communities apply AI tools.

Two countries may have equivalent model access but produce divergent outcomes depending on:
– whether AI augments or replaces human work
– whether digital rights are protected or suppressed
– whether public services are enhanced or hollowed out
This shift — from access to application — marks a new fault line in global development.

Measuring What Matters
The UNDP calls for a transformation in how AI success is measured. Today’s benchmarks — accuracy, scale, parameter count — are inadequate proxies for human progress. Instead, new metrics must assess how AI contributes to expanding freedoms, improving wellbeing, and enabling lives people have reason to value (UNDP, 2025).

Such a reframing echoes concerns raised across sectors: that AI development risks becoming a self-referential race, disconnected from the human realities it is meant to serve.

Conclusion: Design, Not Destiny
The UN’s Human Development Report 2025 is not a rejection of AI, but a recalibration of the terms on which it is deployed. It reminds leaders — public and private alike — that technology is not destiny. It is a design decision.

The key question, the report insists, is no longer “What can AI do?”
But rather: “What will we choose to do with it?”

That question demands more than innovation. It demands intention, inclusion, and integrity. And it places the future — not in the hands of machines — but firmly back in ours.

References
Bender, E. (2025, June 7). AI sceptic Emily Bender: ‘The emperor has no clothes’. Financial Times. https://www.ft.com/content/9029cc1c-4a3f-42ca-9939-f3ef8e8336ae

Politico. (2025, June 20). Pope Leo XIV warns of the dangers of AI on youth. Politico. https://www.politico.com/news/2025/06/20/pope-leo-ai-dangers-00414934

United Nations Development Programme. (2025, May 6). Human Development Report 2025: A matter of choice — People and possibilities in the age of AI. https://hdr.undp.org/content/human-development-report-2025

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