Martino Agostini

Technology, Business, Strategy … so what ?

Martino Agostini

Technology, Business, Strategy … so what ?
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The Unknown Known

The Unknown Known

“Much scientific research is based on investigating known unknowns. In other words, scientists develop a hypothesis to be tested, and then in an ideal situation experiments are best designed to test the null hypothesis. At the outset the researcher does not know whether or not the results will support the null hypothesis. However, it is common for the researcher to believe that the result that will be obtained will be within a range of known possibilities. Occasionally, however, the result is completely unexpected—it was an unknown unknown”

Nicholson, P. J. (2011). Occupational contact dermatitis: known knowns and known unknowns. Clinics in dermatology, 29(3), 325-330.

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