Artificial Intelligence (AI) is revolutionizing the platform economy by redefining traditional business models and enhancing user experiences. In this rapidly evolving landscape, digital platforms are no longer mere intermediaries but active creators of value-added services. For instance, ride-sharing giants like Uber and Lyft employ AI to optimize routes, implement dynamic pricing, and experiment with autonomous vehicles (Mirakl, 2023).
These innovations not only increase efficiency but also offer users improved and personalized experiences through AI-driven chatbots and recommendation engines (EY, LinkedIn, 2023).The transformative power of AI extends beyond user interactions. Behind the scenes, AI is streamlining platform operations by efficiently managing resources, optimizing supply chains, and reducing costs (Financial Times, 2023). E-commerce platforms, for example, leverage AI for inventory management and logistics optimization, resulting in faster deliveries and enhanced customer satisfaction (McKinsey & Company, 2023). Moreover, AI plays a pivotal role in ensuring trust and security in the platform economy by identifying and preventing fraudulent activities through machine learning algorithms (Learning to Mitigate AI Collusion, Neural Information Processing Systems, 2022). It also facilitates market expansion by breaking down language barriers, connecting users worldwide (Emergence of the platform economy, 2023).While AI brings immense value to the platform economy, it poses challenges and ethical considerations that cannot be ignored. Issues related to data privacy, algorithmic bias, and job displacement due to automation require careful management (AI, platforms and (human) workers’ rights, 2023).
Striking a balance between innovation and responsible AI usage is essential for sustainable growth. As AI continues to advance, its profound impact on the platform economy is expected to reshape industries, redefine business strategies, and ultimately transform how we connect, consume, and transact in the digital age (Generative AI Could Raise Global GDP by 7%, Goldman Sachs, 2023).In conclusion, AI has become a driving force in the platform economy, ushering in a new era of value creation and user experience enhancement. The platform economy’s evolution is closely intertwined with AI’s continued advancement. To ensure its sustainable growth, it is imperative to address the ethical considerations and challenges posed by AI while leveraging its immense potential for innovation and value capture. The future of the platform economy hinges on responsible AI usage, promising not only economic growth but also a fundamental transformation of industries and digital interactions .