… a new way of looking at the relationships between markets, customers and natural resources
Circular Economy System Diagram
A circular economy is restorative and regenerative by design, and aims to keep products, components, and materials at their highest utility and value at all times. The concept distinguishes between technical and biological cycles.
As envisioned by the originators, a circular economy is a continuous positive development cycle that preserves and enhances natural capital, optimises resource yields, and minimises system risks by managing finite stocks and renewable flows. It works effectively at every scale. www.ellenmacarthurfoundation.org
The circular economy is a $4.5 trillion opportunity ( Source : Lacy, Peter; Rutqvist, Jakob (2015))
More info : www.ellenmacarthurfoundation.org