To prosper in the “creative age”, cities must embrace talent, technology and tolerance – a concept Richard Florida calls the ‘3T approach’.
“The driving force behind any effective economic strategy is talented people. We live a more mobile age than ever before. People, especially top creative talent, move around a lot. A community’s ability to attract and retain top talent is the defining issue of the creative age,”. The nation’s leading high-tech centers are places where people from virtually any background can settle and make things happen ( Richard Florida)
Can a Place Spark Creativity?